The Tactics Trap (please don’t do this…with cream and sugar on top?)
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu, The Art of War I have a new client. Let’s call her Sandy. Sandy recently left...
View ArticleThe Runway Behind You
“Some of us have great runways already built for us. If you have one, take off. But if you don’t have one, realize it is your responsibility to grab a shovel and build one for yourself and for those...
View ArticleThe KISS of Death (for Marketers & Entrepreneurs)
“Divide et empera” - Latin for “Divide & Conquer” There’s a scary deadly mistake many entrepreneurs make when starting their business. And my new friend Jori was about to make that mistake himself....
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2 Quick Tips for Snagging Your Dream Clients on LinkedIn
“Without promotion something terrible happens… Nothing!” – PT Barnum Being it’s Halloween I thought I’d kick it off with a picture of two of the best promoters in show business. Miss Piggy and Kermit!...
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